Region’s Leading Commercial Real Estate Firm Advances with Owner Additions

Matthew Huff and Sherry Lawrence join Dennis Cronk to fortify Poe & Cronk as industry leader for generations to come

Poe & Cronk, the region’s leading commercial real estate firm, announced the addition of two new Principals today in a strategic move to manage the firm’s growth and further secure the organization’s position as an industry leader for its clients and top performing professional brokerage team.

Matthew Huff will now serve as Executive Vice President and Chief Operating Officer and Sherry Lawrence will continue as Chief Financial Officer. In addition to being Principals, both will serve on the firm’s Board of Directors. “Matt and Sherry’s investment and leadership skills will be of significant importance to the success of the firm,” Dennis Cronk, President/CEO and majority owner, said. “The energy and experience these two bring demonstrate their commitment to the success of our clients and the real estate professionals representing Poe & Cronk. I look forward to working with them both for years to come as we step boldly into the future as this region’s commercial real estate leader.”

A Roanoke valley native and summa cum laude graduate of Virginia Tech, Huff exemplifies one of the new faces of business leadership in the region. Named one of Roanoke’s “Top 20 Under 40”, Huff’s energy and determination have long been a driving force at Poe & Cronk. Awarded the firm’s Overall Top Producer on multiple occasions, Huff is recognized throughout the region as a leader in commercial real estate. In addition to being a Licensed Real Estate Broker, Huff has been awarded the distinguished Certified Commercial Investment Member (CCIM) professional designation.

“I’m very excited to partner with Dennis and Sherry because of the opportunity we now have to leverage our firm’s increased strength and longevity for the benefit of our clients and relationships throughout the region,” Huff said. “Our clients’ long-term success will always be our primary goal. This new partnership ensures Poe & Cronk will continue serving them far into the future.”

Sherry Lawrence is a long-time valued employee of Poe & Cronk. Lawrence, a lifelong Roanoke Valley resident, joined the real estate group as controller in 1993 and has served as the firm’s Chief Financial Officer since 2005. As CFO, Lawrence is responsible for the execution of all accounting and administrative aspects of the firm. She works closely with administrative staff and the firm’s team of property managers to minimize costs and maximize performance of managed assets. Lawrence enhances the Poe & Cronk leadership team with expert experience and a proven track record of success.

“I’ve been fortunate to have spent more than two decades helping this firm grow into the region’s number one commercial real estate group and I’m excited to have the opportunity to help guide our organization toward continued success,” Lawrence said.

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