Matt Huff CCIM


Matt Huff, a life-long native of the Roanoke region, is a Principal at Poe & Cronk Real Estate Group where he serves as the firm’s President.  Matt specializes in representing his clients in the sale, purchase, and leasing of commercial, industrial, and investment real estate.

Matt has become a recognized industry leader in both sales and leasing and has received the firm’s Overall Top Producer award on multiple occasions. He leverages his innovative financial skills along with his strong network of industry and national contacts to creatively find and match buyer’s and seller’s needs. Matt’s lifetime of local networking has granted him strong relationships and recognition within the regional economic and political communities. He has been named one of the state’s top “Power Brokers” by Virginia Business and has been featured in the Roanoke Times for his leadership in commercial real estate.  His professional experience and success driven work ethic produce results that consistently exceed his client’s expectations.

A summa cum laude honor graduate of Virginia Tech with a degree in Finance, Matt’s experience in commercial and investment real estate transactions now totals in the hundreds of millions of dollars in the Roanoke region and beyond.

Matt has been awarded the coveted Certified Commercial Investment Member (CCIM) qualification. The designation is awarded to commercial real estate professionals upon completion of a graduate-level curriculum and attainment of a high level of transactional experience and success. CCIMs are recognized experts in commercial real estate brokerage, leasing , asset management, valuation, and investment analysis, and form a business network encompassing 1,000 markets throughout North America, Asia, Europe and the Caribbean. Of the estimated 125,000 commercial real estate practitioners in North America, only about 6% have currently achieved the CCIM designation.

Matt’s professional affiliations also include the Roanoke Valley Association of REALTORS®, the Virginia Association of REALTORS® and the National Association of REALTORS®.

Matt also serves on the Board of Directors for Member One Federal Credit Union, the largest financial institution headquartered in Roanoke, VA.

A little something about Matt

"I've never met a stranger. One of my passions is meeting new people and learning their life stories."

an Advisor