
Matt Huff CCIM,SIOR
President
Matt Huff, a life-long native of the Roanoke region, is a Principal at Poe & Cronk Real Estate Group where he serves as the firm’s President. Matt specializes in representing his clients in the sale, purchase, and leasing of commercial, industrial, and investment real estate.
Matt has become a recognized industry leader in both sales and leasing and has received the firm’s Overall Top Producer award on multiple occasions. He leverages his innovative financial skills along with his strong network of industry and national contacts to creatively find and match buyer’s and seller’s needs. Matt’s lifetime of local networking has granted him strong relationships and recognition within the regional economic and political communities. He has been named one of the state’s top “Power Brokers” by Virginia Business and has been featured in the Roanoke Times for his leadership in commercial real estate. His professional experience and success driven work ethic produce results that consistently exceed his client’s expectations.
A summa cum laude honor graduate of Virginia Tech with a degree in Finance, Matt’s experience in commercial and investment real estate transactions now totals in the hundreds of millions of dollars in the Roanoke region and beyond.
Matt has been awarded two of the most coveted designations in commercial real estate – the Society of Industrial and Office Realtors (SIOR) and the Certified Commercial Investment Member (CCIM) qualifications. These designations are awarded to commercial real estate professionals based upon completion of graduate-level curriculums and attainment of high levelsof transactional experience and success. It is estimated that less than 1% of all commercial real estate professionals worldwide hold both of these designations.
Matt’s professional affiliations also include the Roanoke Valley Association of REALTORS®, the Virginia Association of REALTORS® and the National Association of REALTORS®.
Matt serves on the Executive Committee for the Roanoke Regional Partnership, the Board of Directors for the Community Foundation Serving Western Virginia, and the Board of Directors for Virginia Credit Union, with 500,000+ members, 1100+ employees, and $7B+ in assets serving our local communities’ financing needs.
A little something about Matt
"I've never met a stranger. One of my passions is meeting new people and learning their life stories."